Following the innovative launch of the shape aerosol: « L’Arbre Vert » in 2002, many launches strengthened the marketing appeal of the “third dimension” for the aerosol can (EGOX in Spain, TESCO in UK …).
The recent success (2006/2007) of the tinplate aerosol: Sara Lee “Ambi Pur / Puresse” has definitively contributed to add value thanks to this technique and to widespread all over Europe.
In a strong position with this experience, acquired all along the years, IMPRESS decided to develop some standard shapes for aerosol to accelerate the development of new markets, … so is born SLIM 2.
This shape presents a good appeal thanks to aesthetic, ergonomic and filling facility. The numerous printings, launched in 2007/2008, prove the growing fascination for this shape.
Firma:
IMPRESS SAS
